One of my favorite books is ‘Built to Last‘ in that book the authors Jim Collins & Jerry Porras make the point that one of the most important facts about successful companies is to get your company started.
Indeed some of the greatest companies they studied did not have a clear idea of where they were going until a year or more after commencing. They debunked the idea that you need a great idea to start a company.
Here at Busi Start we have now completed the first section on getting your business started. We will soon be moving on to the next section which will be branding.